More and more magazines are going digital. Does this mean printed magazines are becoming history? What are the challenges of online PDF readers? And why is it so important to choose the right publishing software?
As a result of digitalization, it’s no surprise that most magazines are going online and printed publications are becoming fewer. However, there are still readerships who prefer printed magazines, and you don’t want to lose those readers either.
There are already thousands of magazines published with online PDF readers on the web. These are digital publications that have the exact same appearance and content as the paper version. The technique is used a lot for example in newspapers, periodicals and catalogs.
The usage of online PDF readers has grown, but even with years gone by, they haven’t become more reader-friendly. The reading experience should be as pleasant as with a printed magazine, but it’s not. An increasing number of readers are consuming media on mobile, which brings its own challenges for online PDF readers. Using online PDF readers is especially challenging in mobile devices and often impossible without a zooming tool.
In addition to that, a magazine published with an online PDF reader is an entity that can’t be sectioned. This is why it’s not possible to share only one article from a magazine in social media but instead you need to share the entire magazine. This means that many readers stay unreached as some of the articles won’t reach their target audiences as well as they should.
Another downside of online PDF readers is that you can’t count readers per article. This way you lose all the important data on which type of content interests the readers and which doesn’t.
How Should you Digitalize your Printed Magazine?
In the midst of the media transformation, it’s all the more important to publish for web with tools designed for that purpose and for print with software designed for that. Choosing the right channels for publishing your content is the basis for keeping the reading experience positive. Nopea.media WordPress plugin offers you a single tool for publishing in both medias.
With the nopea.media plugin articles are published online as web pages, which, compared to online PDF readers, makes the reading experience a lot more user-friendly. Online magazines published with nopea.media are uncluttered and you don’t need a zoom to read the text. The articles scale automatically for different screens and thus reading is as easy on mobile as it is on desktop. Online articles use mainly one column, so you don’t need to jump up and down the page to continue reading. Basically, stories published with nopea.media are standard web content.
Unlike in an online PDF reader, articles can be shared too and it is possible to keep track of their reading rate. Each article is their own web page, which means you can easily share it in e.g. social media groups with appropriate target audiences. With sharing made easy, also readers can share interesting articles to their friends, which increases your readership even more.
With the nopea.media plugin online articles turn into a printed magazine effortlessly. Once you’re aware of the reading rates of your articles, choose the ones that raise the most interest and create a press-ready publication easily. In addition to adding value to your readers, a printed magazine can act as a gateway to your digital content. All you need to do to turn the online articles into a press-ready magazine, is add a cover page, a table of contents and some selections regarding layout. Working with the nopea.media plugin is as straightforward as that.
This article has been published online (http://magazine.nopea.media) as well as in Nopea.media’s printed customer magazine (Nopea Magazine).
I hope you enjoy reading,
Jesse Kivialho
CEO, Verkkovaraani