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How to Optimize a Print Publication

How to Optimize a Print Publication

In a printed product, certain advantages of the online world such as linking or limitless searching are not possible. Instead, print holds its own advantages. For someone spending most of working hours staring at a screen, reading a printed product such as a magazine offers some rest for the eyes and a peaceful moment. Read on to see how to make your print best optimized for the reader and for you!

Print Offers the Reader Carefully Selected Contents

For print, you can select specific contents you want to offer the reader at a specific time. A printed publication is an entity that can be built for example around a specific theme. On the other hand, printed publications can present only one topic, such as a brochure presenting one product.

A print is read one page and one spread at a time. If it is a multi-page publication, often times the reader first browses it through to have a look at its contents and form an opinion on whether or not they want to read it more thoroughly. The reader’s attention first goes to images, headings and other visual elements such as blockquotes. Text is preferred to read in multi-column.

In a Good Print Product:

  • Contents are carefully selected with the target group and the organization’s goals in mind
  • The structure is optimized for print reading (visual elements such as columns, images and blockquotes are used)
  • The layout is representable and supports the organization’s brand

Risks Related to Printing – and How to Minimize Them

Since printed products cannot be updated in the same way web pages can, they may get dated or become irrelevant more easily. Especially if the contents include topical or volatile matters, they may already contain dated information once the publication comes out of a heavy print process.

How to ensure this doesn’t happen?

The answer is to choose a layout and print process that is as easy as possible and allows for the contents to be easily updated. It’s also important to only order the amount of prints at a time that is needed. Big piles of extra prints will only start collecting dust at the office. Print PDF Generator and Publisher plugin allows you to easily create print-ready PDF files straight in you WordPress text editor. With a few settings you can make your WordPress posts print-ready, compile them into a publication and send the PDF to a printer – or print it yourself.

Current-day Tailored Print Publications

Traditionally printed publications are published regularly with the same issue distributed to a broad audience. These type of publications definately have their space.

However, sometimes it’s beneficial to tailor publications on request for a certain smaller group of individuals or for a certain event. When the content creation, layout and print process is agile, even print products can be easily tailored and ordered on short notice and with minimal costs.

Use’s plugin to generate PDF’s from WordPress posts or pages or create new posts designed for a specific event and turn them into print-ready PDF. Send the PDF for print or even just print yourself and distribute e.g. at a customer meeting.

Examples of tailored print publications are e.g:

  • Magazines that have contents tailored e.g. for a specific customer group or for a specific event
  • Brochures that emphasize the issues that are relevant for the specific event or customer meeting
  • Guidebooks where you can vary the contents depending on the occation at hand